App engagement is still on the rise


If the importance of mobile apps was not already apparent, the results of a report from research firm Nielsen should conclusively prove that businesses cannot afford to ignore the power of smartphones in defining the modern marketplace.

App engagement is still on the rise

Although the analysis was carried out on mobile users in the US, the impact of the figures gleaned from it should be international in scale, especially when applied to other developed nations with high levels of smartphone penetration, like the UK.

Analysts found that the average amount of time that mobile users spent engaged with apps over the course of a typical 30 day period was 37.5 hours. This means that businesses which take advantage of bespoke app development such as a property inventory software from inventory base can capitalise on the booming popularity of app usage which continues to rise year after year.

App engagement is still on the rise

App acceleration

Each month people access an average of almost 27 different apps, covering things such as social networking, photography and e-commerce.

Admittedly only a portion of this regular rotation of apps will enjoy the highest levels of engagement, but the point is that after a year or two of stagnation in this area, it seems that consumers are embracing apps with renewed vigour.

Women are more interested in using mobile apps than men, analysts found, since they spend two hours more per month on average indulging in smartphone-based software exploits. Meanwhile men actually download and use a slightly broader variety of apps than women, even if they do not take up as much of their time with them overall.

Platform proliferation

One of the reasons for this might be the fact that the market is becoming much more settled, with Android and iOS becoming the two unquestionably dominant operating systems. Good app development such as the Property inventory software app that we mentioned earlier can be used on a variety of the most popular platforms.

This is good news for businesses looking to develop mobile apps, because it means there is no need to create multiple iterations for all the OS variants, as you can focus on two.