Whether you work in web design, own a fashion shop, or sell Steel Shelving such as Rackzone, your website and online shop needs to be efficient. It’s vital that your website is customer-friendly and that it is quick and well organized so that your customers will enjoy using your site. Here are some ways to see how well your e-commerce shop is working and how it could be improved.
Think About Payments
Your payment system needs to be easy to use. Electronic payments are becoming more and more common, with a huge increase in the number of people only carrying debit or credit cards and not cash. These days, consumers expect a hassle-free payment system. Make sure your store accepts many different kinds of credit and debit cards, and consider accepting PayPal payments as well.
Is Your Packing System Working?
If you’re a retail or manufacturing company, then you need to have a packing system that minimises any time-wasting. Packing and shipping systems need to be incredibly well organised, especially if you are selling on multiple platforms, such as Amazon, Etsy and eBay, as well as your online shop. This Forbes article has a great list of things to remember when organising your packing and shipping department.
Make Sure It’s User-Friendly
Your payment system needs to be very easy to use. This will stop customers from abandoning their shopping baskets when they find that the checkout system is too difficult to use. The menus and layout of your site should be clear and simple. They should be set out in a sensible way, with easy options to return to previous menus or to view multiple items at one time.
Convert Visitors into Customers
Many web designers talk about the importance of keeping visitors on your site and converting them into customers. Many visitors to your site will spend their time browsing and then leave without ever purchasing anything. A well-designed and enticing website can help to change this by generating interest and showcasing your products well. Great product photography is a must, as well as utilising workable price points.
Making your e-commerce site work for you means thinking about practical elements such as your packing system as well as overhauling your site’s payment system. You’ll have an attractive, stress-free and accessible site in no time.